Email Marketing

🔹 What is Email Marketing?

• Email Marketing = Sending targeted emails to customers or prospects to promote products, share updates, build relationships, and drive conversions.
• It’s one of the most direct and cost-effective digital marketing strategies.

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🔹 How Email Marketing Helps a Business (Point-wise)

1. Direct Communication – Reaches customers straight in their inbox, more personal than ads.
2. Cost-Effective – Low-cost with high ROI compared to other marketing channels.
3. Builds Customer Relationships – Regular updates keep your brand connected with customers.
4. Drives Sales & Conversions – Promotional emails, offers, and product launches encourage purchases.
5. Highly Targeted – You can segment audiences (new customers, loyal customers, inactive users) and send personalized emails.
6. Boosts Customer Retention – Follow-up emails, loyalty programs, and reminders keep customers engaged.
7. Measurable Results – Track open rates, clicks, and conversions to improve campaigns.
8. Supports Other Marketing Channels – Works with content marketing, SEO, and SMM by sharing blogs, offers, and updates.
9. Automated Marketing – Auto-responders, welcome emails, and cart abandonment reminders save time.
10. Increases Brand Awareness – Frequent, valuable communication keeps your business top-of-mind.