SEM/Google Ads

🔹 What is SEM / Google Ads?

• SEM (Search Engine Marketing) is paid advertising on search engines (mainly Google).
• With Google Ads, businesses bid on keywords so their ads appear at the top of search results.

---

🔹 How SEM / Google Ads Helps a Business (Point-wise)

1. Instant Visibility – Ads appear at the top of Google immediately (no waiting like SEO).
2. Targeted Reach – Show ads only to people searching for your specific product/service.
3. Full Control of Budget – You can set daily/monthly budgets and only pay when someone clicks (Pay Per Click – PPC).
4. Measurable Results – Track clicks, leads, conversions, and ROI with real-time data.
5. Boosts Website Traffic Quickly – Great for new businesses or product launches.
6. Highly Customizable – Target by location, age, device, time, and even interests.
7. Supports Local Businesses – Google Ads show up in “near me” searches and maps.
8. Competitive Edge – Outrank competitors even if their SEO is stronger.
9. Remarketing Power – Show ads again to people who already visited your site.
10. Scalable Growth – Increase or decrease campaigns anytime based on performance.