Search Engine Optimization

🔹 What is SEO?

• SEO (Search Engine Optimization) means improving your website so that it ranks higher in search engines like Google, Bing, etc.
• The goal is to get more organic (free) traffic to your website.

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🔹 How SEO Helps a Business (Point-wise)

1. Increases Website Visibility – Higher ranking means more people see your business online.
2. Drives Targeted Traffic – Attracts customers who are already searching for your products/services.
3. Builds Trust & Credibility – People trust websites that appear at the top of search results.
4. Cost-Effective Marketing – Unlike paid ads, SEO brings long-term results with less spending.
5. Improves User Experience – SEO makes your site faster, mobile-friendly, and easy to use.
6. Generates Quality Leads – Helps convert visitors into customers because they are already interested.
7. Competitive Advantage – Outrank competitors in search results and gain more market share.
8. Supports Brand Awareness – Even if people don’t click, seeing your website on Google improves brand recall.
9. Local Business Growth – Local SEO helps small businesses appear in “near me” searches.
10. Long-Term Growth – Continuous SEO effort keeps your business visible and growing over time.